Anthem Voice Over


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ANTHEM VOICE OVER

The anthem voice over is a relatively new style of voice over project.  Think the Clint Eastwood Chrysler ad of the Super Bowl a few years ago.  The anthem voice over is a motivational voice over project in which the voice over talent strikes an emotional chord with the audience and builds the intensity of the message almost like a Sunday morning sermon.  Often used in but not limited to corporate image campaigns, the anthem voice over talks to the mission of a company or the emotions that underlie an event.  A television voice over about the heart of an athlete (such as a sports drink spot) would usually be an anthem commercial.

Some examples of the types of voiceovers that would be called "anthem."

Sports promotion voice over

Corporate image voice over

Patriotic voice over

. . . . and many more!

 

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