ANTHEM VOICE OVER
anthem voice over is a relatively new style
of voice over project. Think the Clint
Eastwood Chrysler ad of the Super Bowl a few
years ago. The anthem voice over is a
motivational voice over project in which the
voice over talent strikes an emotional chord
with the audience and builds the intensity
of the message almost like a Sunday morning
sermon. Often used in but not limited
to corporate image campaigns, the anthem
voice over talks to the mission of a company
or the emotions that underlie an event.
A television voice over about the heart of
an athlete (such as a sports drink spot)
would usually be an anthem commercial.
Some examples of the
types of voiceovers that would be called
Sports promotion voice
Corporate image voice
Patriotic voice over
. . . . and many more!