Explainer Video Voice Over



More and more clients these days are seeking a "conversational" style read from voice actors.  Not "voice of God," not golden-throat announcer, but just a regular next-door guy or gal.

Voice actors see this in at least 50% of the auditions that come our way.  This is so prevalent, that if a voice over talent doesn't have "conversational" in his or her toolkit, they're going to miss out on a lot of great opportunities.  Given this is the state of affairs in voice over, what steps can a voice artist take to create an excellent conversational style voice over?

1. Create a character for yourself:  Who exactly are you?  If you answer, "A businessperson," that's not specific enough.  You might be Ed, a manager at a specific supermarket.  Or Tom, a concerned father.  Or Terri, a sports car enthusiast.  Or Sarah, the mom of a one-year old.

2. Create a "scene partner," the one, specific individual you are speaking to.  Ed, the manager may be explaining a new product to Carolyn, a new employee.  Tom may be giving advice to his son, Tom Jr..  And Terri may be all revved up about her new Mazda Miata and gushing about it to her best friend, Jessica.  By giving yourself a character and deciding exactly who you're speaking to, you now have set up a scenario in which you can simply talk to them - which sounds completely different than reading words or pitching a product.  There's a different pacing and flow, and some subtle imperfections that the classic "announcer" type would never make. 

3. Create an environment.  Where are you talking to this person?  On a street corner during morning rush hour?  At a tire store?  Maybe at a crowded restaurant?  The environment in which you're speaking will definitely influence way you talk to that person and should also help you sound more conversational.  Telling a secret or something you don't want to share with the general public (even though you are on the radio or TV)?  That will have its own unique sound.

Applying these three parameters should result in a conversational read.

If you're a client looking for a conversational voice over, contact us now.  We can give you exactly the kind of conversational voice over delivery you're looking for!

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